“Design is not decoration. Design is problem solving. It’s a ‘business need meets a creative challenge’.” said Stanley Hainsworth, former creative director for NIKE and Startbucks. As a business owner, whether you are building the website by yourself or have someone do it for you, it’s important to understand how the design elements tie back to your brand strategy, your story and help achieve your overall business goals.
To learn more about the key fundamental principles that you can use to increase conversation, we’re excited to have April Ryde to lead the workshop. April is an Experienced Design Director with a demonstrated history of working in the marketing and advertising industry. She’s highly experienced in Art Direction, Branding & Identity, Web & Mobile design and Strategy.